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Key Performance Indicators

  Key Performance Indicators -- Key Performance Indicators (KPI) vary considerably relative to the type, focus and other elements of a specific campaign. There are several quantitative components to each kind of effort. One such component that is considered is...

Appointment Setting Basics

Whether you run a small business and wear many hats, or have a sales force dedicated to closing deals, you don’t want to waste your time or your sales people’s time chasing poor quality leads. Appointment setting campaigns involving complex solutions with 5, 6 or 7...

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